For Japan’s leading wholesale paper merchant, I proposed and implemented a strategic initiative to expand their business into the retail market by designing, manufacturing, and marketing products constructed from their paper. The product line, Dressco, includes notebooks, stationary sets, and bookmark-bands.
The designs are kept simple in order to emphasize the qualities of the paper. In addition to the designing the line, I specified and materials and paid detailed attention to the binding and manufacturing techniques. I also consulted in brand development.
The primary objective was to create a website emphasizing the tactile and emotional aspects of Dressco paper products in addition to informing consumers about new product and retail outlets. Information architecture, creative direction, visual design, and a majority of the photography were included in the scope of this project.
Since the initial launch in 2006, Dressco products have become available in over 50 retail outlets throughout Japan.