il cielo is a restaurant in a small countryside town in Hokkaido, Japan. The restaurant focuses on the beauty and simplicity of nature and emphasizes natural ingredients in its food. The concept behind the identity is the absence of color. The Logotype can only be seen against the colored background which represents the various states of the sky.
The 12 background colors are drawn from a broad palette taken from nature and the natural ingredients that define il cielo. The logotype is developed from handwriting to further emphasize the idea of “natural”.
The party and wedding brochures illustrate the atmospheres of daytime and nighttime parties. The brochures are designed to be folded uniquely in order to keep costs down.