JINEN logo design




JINEN is an online retailer which carries high-end Japanese products. JINEN believes that living in harmony with nature enriches our way of life and brings us happiness. JINEN suggests a lifestyle that allows you to feel nature indoors and offers you the comforts of home outdoors.

Most of the written characters in the Japanese language are pictographs, which are symbols for words based on pictures. The lower part of the JINEN logo is a stylized version of the pictograph for “mountain,” which represents the outdoors. In addition, the house or tent-like shape of this pictograph also suggests the indoors. We feel that this design best exemplifies our brand because the products that we carry are geared not only for the outdoors — they are meant to be used whenever and wherever you are. The circle at the top right depicts the sun or the moon, which represent “nature.” The simplicity of the logo embodies the sophistication and elegance of JINEN’s collection.

website: jinenstore.com

Website is designed by Shoko Okano.