company business card letterpressed

logo concept



The goal of this project was to create a visual identity / brand mark for a think-tank organization founded by three top paper industry executives. Their mission is to research and analyze consumer markets in order to identify solutions which will expand their existing businesses.

The brand mark leverages both straight and curved lines to represent the unlimited possibilities of their service and product solutions. The shape with straight lines at the bottom right represents “research from facts”. The shape with curvy the lines at bottom left represents “organic analysis” and the triangle shape at the top represents “progress, expansion and growth” with a positive slope.