As a consultant creative director, I worked on the re-branding of PCM Takeo. I initiated several workshops to discover PCM’s strengths and helped define the company’s vision and redefined the company’s core concept.
I designed a new website which emphasizes the tactile and emotional aspects of PCM’s paper products.
My responsibilities also included, defining the information architecture, creative direction, and visual design.
I also created a new logo and identity system for the company and photographed the majority company’s products that appear on the website.