As a consultant creative director, I worked on the re-branding of PCM Takeo. I initiated several workshops to discover PCM’s strengths and helped define the company’s vision and redefined the company’s core concept.

I designed a new website which emphasizes the tactile and emotional aspects of PCM’s paper products.
My responsibilities also included, defining the information architecture, creative direction, and visual design.
I also created a new logo and identity system for the company and photographed the majority company’s products that appear on the website.

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クリエイティブディレクターとしてPCM竹尾のブランディング再構築のための社内ワークショップを実施し、新たにブランドスローガン・ステイトメントを作成。PCM竹尾の紙製品とブランドコンセプトを感覚的に表現するECサイトをリニューアルデザインした。